We believe skin care is a journey you gift to oneself. Everyone should be able to indulge in trusted, high-quality products that consistently improve both your outward and inner selves.
Founder and creator of ChokChok Skin, Clara Lee, was inspired by her own journey and personal struggle to find the right fit. Being Korean-American, she understood the benefits of k-beauty methodologies and ingredients and how it differed from the western approach to skincare. She became obsessed with ingredient labels and the effect each ingredient had on her skin. Her goal was to achieve the best skin possible without surgical enhancements or “fix it quick” solutions.
Having practiced in the medical field as a Dentist for 25 years, Clara studied the face and understood the importance of having a confident, radiant smile. Throughout her years as a Dentist, she became aware of all the factors that contribute to one’s self-esteem and confidence. That’s when her passion for skincare was born.
Armed with her knowledge of K-beauty and her determination to achieve a radiant, youthful glow, Clara created her first product, a sheet mask with ultra-hydrating and anti-aging properties.
As an avid skincare fanatic, it became Clara’s personal goal to provide easy and consistent access to affordable, trusted, preventative, and results-driven skincare products. With more products in the works, for Clara this is just the beginning.
At ChokChok Skin, we wholeheartedly believe you deserve a little more time to care for yourself and the chance to indulge in a little more luxury in your life. Being comfortable in your own skin starts with using quality, honest, and reliable products. Skin care is your blank canvas, the foundation of who you are and how you start and end your day.
We want to empower you to pursue your best self and reach your next level of confidence in your skin care journey to radiant, performant, skin.
Founder & CEO, ChokChok Skin